Get found by the customers already searching.
We fix what keeps your site out of the results, build content around what your customers actually search for, and measure progress in your own Google Search Console data. For small businesses across St. Charles, the Fox Valley, and the western Chicago suburbs.
What the work includes
Good SEO is not a trick. It is a healthy site, content that answers what people actually search for, and an accurate local presence. Every engagement works those three fronts.
- Technical audit & fixes: we crawl your site the way Google does and find what holds it back: broken links, duplicate titles, missing schema, slow pages, crawl errors. Then we fix them, in priority order.
- Content built on real search demand: pages and guides planned from real query data for your market, not guesswork. Each one targets searches your customers already make.
- Local search & Google Business Profile: your profile, categories, photos, reviews, and location pages kept accurate and complete, because that is what map results run on.
How an engagement runs
Every engagement starts with a short, free conversation, then an audit. You get a prioritized fix list, and the work is scoped and priced up front: a fixed price you approve before anything starts, never an open-ended retainer. How we price is on our pricing page.
Measured in your own data
Progress is measured in your own Google Search Console data: real queries, real clicks, real pages. The account stays in your name, so you can verify every number we report, any time.
SEO works even better with the rest.
AI & Consulting
Not sure where AI fits your business? We assess how you run and hand you a scoped written plan first.
Explore AI & ConsultingAI Implementation
We put AI on the repetitive work that drains your week, built on the tools you already use.
Explore implementationAI Training
Get your whole team using AI well, with playbooks they keep.
Explore trainingNo guarantees. No vanity reports.
Nobody outside Google controls Google’s organic results, and nobody honest guarantees a ranking. When a pitch promises page one, treat it as a red flag. What earns rankings is the slow, boring work: a technically sound site, content that matches real demand, and an accurate local presence.
That is the work we do, and we report it from real data. Your reports come from your own Google Search Console: the queries people typed, the clicks they made, the pages they landed on. No inflated dashboards, no vanity numbers. If a month is flat, the report says it is flat, and we tell you what we are doing about it.
Curious how we think about AI as well? Read our guides: How small businesses use AI and Best AI tools for small business.
Questions, answered
Every engagement is scoped and priced up front after a short, free conversation. The number depends on the size of your site and the state it is in, and you approve it before any work begins. Fixed price, no open-ended retainer.
Months, not days. Technical fixes can show effects within weeks, but meaningful growth in queries and clicks usually takes several months of steady work. We set that expectation up front and track progress in your Search Console data from day one, so you see exactly what is moving and what is not.
No. Google’s organic results cannot be bought or promised by anyone outside Google, so a ranking guarantee is a red flag wherever you see it. It usually points to a meaningless keyword or a report built to hide the truth. We commit to the work and show the results in your own data.
Yes. We work on the site you have: WordPress, Shopify, Squarespace, Wix, or a custom build. No replatforming required. If the platform itself is genuinely limiting you, we say so plainly and you decide.
The work that puts your business in front of nearby searchers: your Google Business Profile, consistent listings, reviews, and pages for the towns you serve. For a business serving St. Charles, Geneva, Batavia, or the wider Fox Valley, it is usually the most valuable part of search, because those searches come from people close enough to become customers.
Reports come from your own Google Search Console and analytics accounts, which stay in your name. Anything that needs a document moves through our client portal at portal.zerbygroup.com, never email or web forms, and we never sell your data.
Curious what’s holding your site back?
Let’s find out.
A short, free conversation. No sales pitch, no obligation. Just a clear read on where your site stands and what we would fix first.