Get found on Google and in AI answers.
Customers search on Google, and more of them now ask ChatGPT or Perplexity. We fix what keeps your site out of both, build content around what people ask, and measure progress in your own Google Search Console. Based in St. Charles, working with small businesses anywhere.
What the work includes
Good SEO comes down to a healthy site, content that answers what people ask, and accurate facts about your business everywhere they appear. AI answer engines read the same signals, which is why SEO and AEO are one engagement, not two.
- Technical audit & fixes: we crawl your site the way Google does and find what holds it back: broken links, duplicate titles, missing schema, slow pages, crawl errors. Then we fix them, in priority order.
- Content built on search demand: pages and guides planned from query data for your market. Each one targets searches your customers already make.
- Answer engine optimization (AEO): direct answers to the questions your customers ask, consistent business facts, and structured data, so ChatGPT, Perplexity, and Google AI Overviews can understand your pages and cite them.
- Local SEO & Google Business Profile: your profile, categories, photos, reviews, and location pages kept accurate and complete, because that is what map results run on.
How an engagement runs
Every engagement starts with a short, free conversation, then an audit. You get a prioritized fix list, and the work is scoped and priced up front: a fixed price you approve before anything starts, never an open ended retainer. How we price is on our pricing page.
Measured in your own data
Progress is measured in your own Google Search Console data: the queries, clicks, and pages Google records for your site. The account stays in your name, so you can verify every number we report, any time.
Search works better with the rest.
Search brings the visitor and the site does the convincing, so SEO and web design belong together.
Website Design
A slow or dated site wastes the traffic SEO earns. We build fast, clear sites that turn visits into calls.
Explore web designMarketing Automation
Search brings people in. Automated email campaigns and Facebook and Instagram ads keep them coming back.
Explore marketing automationCustom AI Solutions
Once customers find you, a custom AI tool can answer them, book them, and follow up automatically.
Explore custom AINo guarantees. No vanity reports.
Nobody outside Google controls Google’s organic results, so nobody can guarantee a ranking. When a pitch promises page one, treat it as a red flag. What earns rankings is the slow, boring work: a technically sound site, content that matches what people search for, and an accurate local presence.
AI answers work the same way. Nobody controls what ChatGPT says about your business. We can make your site the clearest, most accurate source available. Reports come from your own Google Search Console: the queries people typed, the clicks they made, the pages they landed on. If a month is flat, the report says so, and we tell you what we are doing about it.
Curious how we think about AI as well? Read our guides: How small businesses use AI and Best AI tools for small business.
Questions, answered
Every engagement is scoped and priced up front after a free call. The price depends on the size of your site and the state it is in, and you approve it before any work begins.
Months, not days. Technical fixes can show up within weeks. Steady growth in queries and clicks usually takes several months. You can track it in your own Search Console from day one.
No. Nobody outside Google can buy or promise its organic results, so treat a ranking guarantee as a red flag. It usually means a keyword nobody searches or a report built to look good. We commit to the work and show the results in your own data.
Yes. We work on the site you have: WordPress, Shopify, Squarespace, Wix, or a custom build. If the platform itself is holding you back, we tell you and you decide.
AEO stands for answer engine optimization. It means making your site easy for AI assistants like ChatGPT, Perplexity, and Google AI Overviews to understand and cite. You need it if your customers ask AI tools for recommendations in your field. Most of the work overlaps with SEO, so we handle both together.
No. No outside party controls what an AI assistant says. We make your business facts accurate and consistent, answer common questions clearly on your site, and add structured data, so AI tools have a clear source to draw from.
Local SEO puts your business in front of nearby searchers through your Google Business Profile, consistent listings, reviews, and pages for the towns you serve. For a business serving St. Charles, Geneva, Batavia, or the wider Fox Valley, it is often the most valuable part of search, because those searchers are close enough to become customers.
Yes. SEO and AEO work is done remotely, so we work with businesses anywhere in the US. For a business that sells regionally or nationally, the work centers on topic content and national search terms instead of town pages.
Reports come from your own Google Search Console and analytics accounts, which stay in your name. Anything that needs a document moves through our client portal at portal.zerbygroup.com, never email or web forms, and we never sell your data.
Curious what’s holding your site back?
Let’s find out.
A free 30 minute call. You leave knowing where your site stands on Google and in AI answers, and what we would fix first.