We build custom AI tools that answer your leads, book your jobs, and clear the busywork. Then we make sure customers can find you, on Google and in the answers AI assistants give. Based in St. Charles, IL, working with small businesses anywhere.
Based in St. CharlesFixed prices up frontDirect access
What we do
Two core services. Two that support them.
Most clients hire us for one of two things: a custom AI tool that takes a job off their plate, or better visibility in search. When a slow website or missing follow up is what stands in the way, we fix that too.
Core service
Custom AI Solutions
Built on the tools you already use
Tell us the job that eats your week: chasing leads, booking appointments, answering the same questions, retyping paperwork. We scope it, build a custom AI tool or automation for it, and hand it over running.
Capture every lead and respond instantly, day or night
Automate scheduling, reminders, and customer follow up
AI chat and inbox triage for common customer questions
Customers search on Google, and more of them now ask ChatGPT or Perplexity. We fix what holds your site back, write content that answers the questions customers ask, and structure it so search engines and AI assistants can read and cite it.
Technical audits and the fixes that follow them
AEO so AI answer engines can understand and cite your pages
A slow, dated, or invisible website costs you customers every day. We design new sites and rebuild existing ones: fast, mobile first, and built to be found from day one.
Follow up that never slips, emails that send themselves, and Facebook and Instagram ads managed with a clear budget. You approve every message before it goes out.
Every trade has its own busywork. The fixes tend to look alike: capture the lead, book the job, answer the question, handle the paperwork. We build around how your industry runs.
Home services & trades
Instant lead response, quoting, booking, and review requests for HVAC, plumbing, electrical, and contractors.
Professional services
Client intake, document drafting, and inbox triage for law, insurance, real estate, and financial firms.
Healthcare & dental
Scheduling, reminders, and patient intake that cut no shows and free up the front desk.
Restaurants & hospitality
Reservations, online order questions, reviews, and social posts.
Retail & ecommerce
Product listings, customer chat, and email marketing without adding staff.
Manufacturing & distribution
RFQ and order handling, document processing, and sales follow up.
Auto & service
Booking, service reminders, and review requests for repair shops and dealers.
Nonprofits
Donor communications, grant drafting, and admin, so more time goes to the mission.
How we work
From first call to a working system.
01
Assess
We learn how you work, find where the hours go, and pick the job with the clearest payoff.
02
Build
We build the tool, the automation, or the search fixes. Scope and price are set before we start.
03
Hand off
You get the system, the logins, and a short written guide. It runs without us.
04
Support
We stay available to adjust and measure as your business changes.
Why Zerby Group
Why owners work with us.
Reviewed
Checked before it ships
Every deliverable is reviewed before it reaches you. You never get a template with your logo pasted on.
Fixed price
You know the cost first
Every project is scoped and quoted as one price before work starts.
Direct
No middle layer
You work with the people doing the work. No handoffs to a junior you never met.
Practical
We build things that run
Success means the system still works a year from now. We do not sell reports.
FAQ
Questions, answered
Two things. We build custom AI tools and automations for small businesses, and we run SEO and AEO so customers find you on Google and in AI answers. We also build websites and run marketing campaigns when those are the bottleneck.
Small businesses and owner run companies, in the Fox Valley and across the US. Most come to us with too much manual work, an inbox they can’t keep up with, or a site customers can’t find.
We are based in St. Charles, Illinois, in the Fox Valley west of Chicago. The work is digital, so we serve clients across the Chicago suburbs and nationwide. Meetings happen by video or phone.
It depends on scope. We price every project up front after a free call. Most first projects are one fixed price for one or two workflows, so you know the cost before any work starts.
The uses that pay off most are similar across industries: replying to leads right away, booking appointments and sending reminders, answering common customer questions, and handling invoicing, data entry, and review requests. We build these for home services, professional services, healthcare and dental, restaurants, retail, and manufacturing.
We review how your site performs in search, fix the technical problems holding it back, and build content around what your customers search for. Progress is measured in your own Search Console data, not a vanity report.
AEO stands for answer engine optimization. It means structuring your site so AI assistants like ChatGPT, Perplexity, and Google AI Overviews can understand it and cite it when someone asks a question you can answer. It rests on the same foundation as SEO: accurate facts, clear pages, and structured data.
Every engagement starts with a free call. We scope the work and quote one fixed price, so you know what you get and what it costs before anything begins.
No. We build on the tools you already pay for and know, whether that is your inbox, your CRM, your spreadsheets, or your website. We only recommend a change when it clearly earns its place.
Yes. Client documents move through the client portal, which requires a login. We do not take sensitive documents by email or web form. We do not sell your information. Our privacy notice explains what we collect and why.
Yes. We design new sites and fix existing ones: redesigns, speed and mobile problems, and sites that never show up in search. Every build is quoted as one fixed price after a free review of your current site. See website design.
Yes. We set up and manage automated marketing campaigns: Facebook and Instagram ads, email sequences, and the follow up in between. Ad spend goes to Meta directly, and our fee is quoted up front. You approve every message before it runs. See marketing automation.
Let's talk
Tell us where the time goes. We'll tell you what we'd fix first.
A free 30 minute call by phone or video, with no obligation to hire us.