Custom AI · SEO · AEO

Put AI to work.
Get found first.

We build custom AI tools that answer your leads, book your jobs, and clear the busywork. Then we make sure customers can find you, on Google and in the answers AI assistants give. Based in St. Charles, IL, working with small businesses anywhere.

Based in St. CharlesFixed prices up frontDirect access
What we do

Two core services. Two that support them.

Most clients hire us for one of two things: a custom AI tool that takes a job off their plate, or better visibility in search. When a slow website or missing follow up is what stands in the way, we fix that too.

Core service

Custom AI Solutions

Built on the tools you already use

Tell us the job that eats your week: chasing leads, booking appointments, answering the same questions, retyping paperwork. We scope it, build a custom AI tool or automation for it, and hand it over running.

  • Capture every lead and respond instantly, day or night
  • Automate scheduling, reminders, and customer follow up
  • AI chat and inbox triage for common customer questions
Explore custom AI
Core service

SEO & AEO

Measured in your own Search Console

Customers search on Google, and more of them now ask ChatGPT or Perplexity. We fix what holds your site back, write content that answers the questions customers ask, and structure it so search engines and AI assistants can read and cite it.

  • Technical audits and the fixes that follow them
  • AEO so AI answer engines can understand and cite your pages
  • Local search and Google Business Profile
Explore SEO & AEO
Also

Website Design

New builds and fixes for the site you have

A slow, dated, or invisible website costs you customers every day. We design new sites and rebuild existing ones: fast, mobile first, and built to be found from day one.

  • New sites designed, written, and launched
  • Redesigns and fixes for slow or outdated sites
  • SEO ready structure, speed, and schema built in
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Also

Marketing Automation

Campaigns that run while you work

Follow up that never slips, emails that send themselves, and Facebook and Instagram ads managed with a clear budget. You approve every message before it goes out.

  • Facebook and Instagram ads set up and managed
  • Email sequences for follow up and win back
  • Measured in your own Google Analytics
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The tools we build on

ClaudeChatGPTZapierMakeNotionAirtableExcelGoogle WorkspaceGoogle AnalyticsSearch ConsoleWordPressMeta AdsMailchimpClaudeChatGPTZapierMakeNotionAirtableExcelGoogle WorkspaceGoogle AnalyticsSearch ConsoleWordPressMeta AdsMailchimp
Industries we serve

Built for the businesses that run the Fox Valley.

Every trade has its own busywork. The fixes tend to look alike: capture the lead, book the job, answer the question, handle the paperwork. We build around how your industry runs.

Home services & trades

Instant lead response, quoting, booking, and review requests for HVAC, plumbing, electrical, and contractors.

Professional services

Client intake, document drafting, and inbox triage for law, insurance, real estate, and financial firms.

Healthcare & dental

Scheduling, reminders, and patient intake that cut no shows and free up the front desk.

Restaurants & hospitality

Reservations, online order questions, reviews, and social posts.

Retail & ecommerce

Product listings, customer chat, and email marketing without adding staff.

Manufacturing & distribution

RFQ and order handling, document processing, and sales follow up.

Auto & service

Booking, service reminders, and review requests for repair shops and dealers.

Nonprofits

Donor communications, grant drafting, and admin, so more time goes to the mission.

How we work

From first call to a working system.

01

Assess

We learn how you work, find where the hours go, and pick the job with the clearest payoff.

02

Build

We build the tool, the automation, or the search fixes. Scope and price are set before we start.

03

Hand off

You get the system, the logins, and a short written guide. It runs without us.

04

Support

We stay available to adjust and measure as your business changes.

Why Zerby Group

Why owners work with us.

Reviewed

Checked before it ships

Every deliverable is reviewed before it reaches you. You never get a template with your logo pasted on.

Fixed price

You know the cost first

Every project is scoped and quoted as one price before work starts.

Direct

No middle layer

You work with the people doing the work. No handoffs to a junior you never met.

Practical

We build things that run

Success means the system still works a year from now. We do not sell reports.

FAQ

Questions, answered

Two things. We build custom AI tools and automations for small businesses, and we run SEO and AEO so customers find you on Google and in AI answers. We also build websites and run marketing campaigns when those are the bottleneck.

Small businesses and owner run companies, in the Fox Valley and across the US. Most come to us with too much manual work, an inbox they can’t keep up with, or a site customers can’t find.

We are based in St. Charles, Illinois, in the Fox Valley west of Chicago. The work is digital, so we serve clients across the Chicago suburbs and nationwide. Meetings happen by video or phone.

It depends on scope. We price every project up front after a free call. Most first projects are one fixed price for one or two workflows, so you know the cost before any work starts.

The uses that pay off most are similar across industries: replying to leads right away, booking appointments and sending reminders, answering common customer questions, and handling invoicing, data entry, and review requests. We build these for home services, professional services, healthcare and dental, restaurants, retail, and manufacturing.

We review how your site performs in search, fix the technical problems holding it back, and build content around what your customers search for. Progress is measured in your own Search Console data, not a vanity report.

AEO stands for answer engine optimization. It means structuring your site so AI assistants like ChatGPT, Perplexity, and Google AI Overviews can understand it and cite it when someone asks a question you can answer. It rests on the same foundation as SEO: accurate facts, clear pages, and structured data.

Every engagement starts with a free call. We scope the work and quote one fixed price, so you know what you get and what it costs before anything begins.

No. We build on the tools you already pay for and know, whether that is your inbox, your CRM, your spreadsheets, or your website. We only recommend a change when it clearly earns its place.

Yes. Client documents move through the client portal, which requires a login. We do not take sensitive documents by email or web form. We do not sell your information. Our privacy notice explains what we collect and why.

Yes. We design new sites and fix existing ones: redesigns, speed and mobile problems, and sites that never show up in search. Every build is quoted as one fixed price after a free review of your current site. See website design.

Yes. We set up and manage automated marketing campaigns: Facebook and Instagram ads, email sequences, and the follow up in between. Ad spend goes to Meta directly, and our fee is quoted up front. You approve every message before it runs. See marketing automation.

Let's talk

Tell us where the time goes.
We'll tell you what we'd fix first.

A free 30 minute call by phone or video, with no obligation to hire us.