A small team that builds custom AI and gets you found.
Zerby Group builds custom AI tools and runs SEO and AEO for small businesses. We are based in St. Charles, Illinois, and we work with clients remotely, wherever they are.
You work directly with the person building your project.

Cade Zerby
Founder
Cade leads every Zerby Group project. He is on the first call, he scopes the work, and he builds it. When you email about your project, he is the one who answers.
Cade is a licensed CPA in Illinois. That background shows in anything he builds that tracks time or money.
Zerby Group is not a CPA firm and does not provide accounting, tax, or attest services.
Why we started Zerby Group
Small business owners hear that custom AI and serious search work are for companies with bigger budgets. We disagree. The owner buried in manual busywork is usually the same one wondering why customers can’t find them online. Both problems cost time and money every week.
So we keep the list short. We build custom AI tools and automations for the specific jobs that slow a business down. We run SEO and AEO, measured in your own Google Search Console, so you show up on Google and in AI answers. When a website or a follow up campaign is the bottleneck, we handle that too.
How we work
Every project starts with a free call, gets a fixed written price, and ends with something that runs without us. You deal with the person doing the work the whole way through. We build on the tools you already pay for and only suggest a change when it clearly pays for itself.
What working with us looks like.
Based here, working anywhere
Zerby Group LLC was formed in 2026 in St. Charles, Illinois. We work by video, phone, and email, with clients in the Fox Valley, the Chicago suburbs, and across the country.
How an engagement runs
Every engagement starts with a free conversation, then a fixed written price before any work starts. Monthly services run month to month with no long term contract.
Documents go through the portal
Client documents move through our client portal at portal.zerbygroup.com, which requires a login. We never ask you to send sensitive documents by email.
Nothing ships on a first draft
Every deliverable is reviewed before you see it.
Talk to the person
who will build it.
A free 30 minute call with Cade. You leave knowing what we would build or fix first, and what it would take.